| A STUDY ON" ELEMENTS INFLUENCING IN PURCHASING OF A FINANCIAL NEWSPAPERS AND METHODOLOTY IMPLEMENTABLE SIMPLY BY BUSINESSS STANDARD TO INCRESE ITS BUSINESS IN HYDERABADвЂќbyAmeen Abdul Khayyoom MuritharaEnrolment zero: 11BSPHH010088 IBS-HYDERABAD
A report in
" FACTORS INFLUENCING IN PURCHASING OF A MONETARY NEWSPAPER AND METHODOLOTY IMPLEMENTABLE BY BUSINESSS STANDARD TO INCRESE THE MARKET SHARE IN HYDERABADвЂќ
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Ameen Abdul Khayyoom Murithara
Enrolment simply no: 11BSPHH010088
ORGANIZATION STANDARD LIMITED.
Date of submitting: 4th Summer 2012
SL. No| Topic| Page No .
1 ) | Internships Certificate| 4
2 . | Acknowledgement| a few
3. | Executive Summary| 6
four. | Introduction a. Backdrop b. Objective c. Methodology d. Scope & Limitation| 7| five. | Economic system Industry Analysis| 8
six. | Firm Analysis| 30
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12. | References|
An investigation project of the magnitude will not have been likely without the support and advice of people to whom I want to express my own sincere honor. At the outset I want to express my personal sincere appreciation to Mr. Mantha Sanyasi Rao, Manager- Market Development, and Mister. Mohammad Hussain, Senior Expert, for supplying me such an opportunity to perform my internship at a reputed company like Organization Standard. Plus always extremely eager to find out about how a press company performs, as it the media that controls most of the world. My own internship at BS was like a dream come true. I also thank whole heartedly to Mr. Venkatesh Rao, Hyderabad Head of BS, who've been so kind to me and showed superb interest in leading me in spite of his busy schedule that allowed me to to accomplish the project. We also offer my sincere appreciation to Prof. G Suresh, (my teachers guide), who also gave me complete freedom in choosing my project and working upon it. He helped me to comprehend that their knowledge and hard work that decides your fate and showed us a bigger picture of life. My sincere thanks are also due to all ecuries of Business Standard whom spared their particular valuable coming back me for a lot of possible assistance and direction. I prolong my sincere appreciation and thankfulness to them. I would also like to thank every respondents, as well as the customers, who have spared their particular valuable time in responding to the questions.
1 . Advantages
Promoting is an activity present in almost all companies in which marketing strategies decide the outcome with the products and the organization itself. Customers are the california king of the industry. In order serve the customers very well, a study from the customer's would like, needs and choices become indispensible.
The largest product provided by Business Normal Ltd. is the Financial Newspaper. The company creates most of it is revenue via it. Hence, I wish to restrict my project to the economical newspaper (Business Standard). A detailed research available condition, limitations and range of the biggest product can be also very beneficial for the company.
The objective of this project should be to study the factors that influence in purchasing of any financial newspaper. After the factors are found out, a great analysis from the strategy implemented by Organization Standard to tackle these kinds of factors would be studied. Finally a summary about the strategies implementable by Organization Standard to boost the market talk about would be produced taking in to concern the marketplace and the competitors.
Method for the analysis would be the following: Major elements that effect in getting of financial magazine shall be found out through customer survey and vox populi. Reponses would be labeled on the basis of career. After this, an analysis can be made about the marketing and promotional tactics...