Facebook being a Dominant Advertising Medium Article

Facebook being a Dominant Advertising Medium

Table of Contents

PROFESSIONAL SUMMARY……………………………………………………………….. iv PROBLEM…….. …………………………………………………………………………. 1 BACKGROUND………………………………………………………………………….. 1 Market Penetration…………………………………………………………………........ 2 Accessibility………………………………………………………………………………. two Willingness to Use Social Media……………………………………………………….. 3 Necessity of Using Fb and Other Social networking for Marketing………………6 CONCLUSION………………………………………………………………. …………... 7 REFERENCE LIST…………………………………………………………………….... eight INTEGRITY PLEDGE……………………………………………………………………9

Executive Overview

It can conveniently be observed that Facebook has turned into a dominant promoting medium for most businesses. Transnational corporations such as Coca Cola and Starbucks, as well as small and more local businesses, make use of Facebook to initiate active and customized marketing when also taking the opportunity to find out more about their clients. The market transmission of Facebook or myspace, currently nearly 50% individuals citizens, helps it be a medium and a tool that cannot be ignored. This report investigates the means and techniques of employing Facebook as being a marketing tool, along with the benefits of this. Marketing above social media differs from classic marketing in many ways, and it is the willingness of marketers to understand these fresh techniques, more than any other aspect, which has allowed the success of Facebook . com as a traffic generation. At the same time, it can be observed the motivation for doing so is extremely profound. Although it has not however been proven whether or to what degree advertising using Fb increases sales, it is now deemed essential for businesses to protect and promote their image through skillful connection using Fb.

Facebook as a Dominant Marketing Medium

PROBLEM

This kind of report was designed to analyze the issues that make Facebook . com a dominating marketing method. Specifically, the report tries answers to questions: 1 ) What are 3 ways that helped Facebook become known today as one of the most powerful marketing tools? 2 . Can it be necessary for firms to market through Facebook or other social websites in order to be effective? BACKGROUND

Fb is a online community service. Tag Zuckerberg founded Facebook while using help by his Harvard college roommates Eduardo Saverin, Dustin Moskovitz and Chris Hughes. Facebook was originally limited to only Harvard college students, but sooner or later expanded to other educational institutions in the Boston Area, Stanford University, plus the Ivy Group. It eventually became assessable to everyone which is now deemed one of the most effective social networking sites thus far, beating away competition such as MySpace and Nexopia. Today, Facebook is becoming very popular with statistics demonstrating that there are a lot more than 800 , 000, 000 active users and more than 50& of these log into Facebook on any given day (Shooner 2011). A lot more than 900 , 000, 000 objects that folks interact with (pages, groups, events and community pages), as well as the average customer is linked to 80 community pages, groupings and occasions (Shooner 2011). This displays the power that Facebook provides with its wide audience, and the obvious explanations why businesses would want to exploit the audience for advertising purposes. Industry Penetration

The ubiquity of Facebook in terms of numbers of users and the length of time that they use engaging with the medium helps it be, arguably, one of the most influential new medium pertaining to marketing and customer communication. While approximately 50 % of US citizens are users of Facebook, and 35% of the people are " viable prospects” in the 35- to sixty five age group, it really is, perhaps, the interactive two-way engagement of users with this moderate that makes it therefore powerful (Shooner 2011). Unlike television and print multimedia, Facebook becomes an integrated element of people's lives, relied upon pertaining to communication,...

Referrals: Barwise, S. & Meehan, S. (2010). " The thing You Must Receive Right Once Building a Brand. Images”. Harvard Business Review 88 (12): 80-84.

Kunur, S. (2010). " How your likes are turning Facebook into the devotion card of the internet”. Promoting Age 81(33): 4-30.

Lee, Electronic. (2011). " For Facebook 's top ad exec, 'people are definitely the operating system '”. Advertising Grow older 82 (9): 16-17.

Manjoo, Farreneheit. (2011). " (Like) & (Retweet) = $$$? ” Fast Firm 157: 86-117.

Schultz, E. J. (2011). " Diageo chases fans ' loyalty with help by Facebook”. Advertising Age 82(33): C-2-C-3.

Shooner, M. (2011). " Facebook Marketing”. Landscape Management 50 (10): 120-122.

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